Wednesday, December 15, 2010
Advertising
I think in Killing Us Softly the speaker makes a lot of good points about advertising. Advertising has a dramatic effect on how people view themselves and their bodies. It especially affects younger girls who at this age see a girl in an advertisement and think that is the way she has to look. All the advertisements with the tiny models can have a negative effect on young girls and women's self-esteem. Women cannot feel good about themselves when they are constantly being compared to women in advertisements. Women are always striving for a body that is many times unachievable or unrealistic for them. Women are doing this because of what they are constantly seeing on a daily basis and that is advertisements with models who are extremely skinny with large breast. Only a select few people can achieve the body of the women in advertisements. The ad below is just one example of how they use a women's body to try to sell a product. In this ad they are trying to sell a type of body wash and use a very skinny model with larger breast to try to do this because they know it will attract people to their product.
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This ad is really freaky. Even if we can ignore that the woman is equated to a car with a dirty windshield, she's also headless.
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