Wednesday, December 15, 2010

Advertising

I think in Killing Us Softly the speaker makes a lot of good points about advertising.  Advertising has a dramatic effect on how people view themselves and their bodies.  It especially affects younger girls who at this age see a girl in an advertisement and think that is the way she has to look.  All the advertisements with the tiny models can have a negative effect on young girls and women's self-esteem.  Women cannot feel good about themselves when they are constantly being compared to women in advertisements.  Women are always striving for a body that is many times unachievable or unrealistic for them.  Women are doing this because of what they are constantly seeing on a daily basis and that is advertisements with models who are extremely skinny with large breast.  Only a select few people can achieve the body of the women in advertisements.  The ad below is just one example of how they use a women's body to try to sell a product.  In this ad they are trying to sell a type of body wash and use a very skinny model with larger breast to try to do this because they know it will attract people to their product.

1 comment:

  1. This ad is really freaky. Even if we can ignore that the woman is equated to a car with a dirty windshield, she's also headless.

    ReplyDelete